Our brand philosophy is based on our brand name Shaai', which has been inspired from the Arabic word شائع, translated as trendy.

In our modern society, too often key trends don't offer modesty, here at Shaai' we believe that you should never have to compromise your style or modesty, which is why our products are on trend pieces that give you elegance along with sumptuous quality. We aim to make modest clothing trendy and easily accessible for the contemporary woman, who wishes to dress modest yet elegant.